Raised along the beaches of Australia’s Queensland Coast, we grew up in the bright sunshine. It is a life of curiosity and a love for adventure and experiences among some of the world’s most rugged conditions. Everything we do is fuelled by this passion and this place - it’s both our playground and our inspiration.

Each of our brands exists to bring this way of life and thinking to others with the same passions. This sense of freedom, adventuring out, exploring nature. This sunny Gold Coast thread runs through it all. We live to explore out, to experience the world. And to supply the best gear, from hats to sunnies to clothing, to make it all possible. The gear it takes to exist here. Designed and created here, by us, to live up to the life we love so much, with a deep respect for the outdoors and a passion for finding new places in the sun. All so that you can experience it, share it, and love it too, right alongside us.